B2B Marketing Forum

Programme

What’s on the agenda?

Do you want to beat the traffic jams? We start the day with a networking breakfast, you’ll meet your peers over a cup of coffee and a croissant.

If you arrive around 9:30 you will enjoy your first coffee upon registration and meet our host of the day, Michael Diederich, who will open the day at 10 am.

Then we’re in a rollercoaster of keynotes, case studies, coaching sessions and workshops.

Our highlights in the morning are Shimon Ben Ayoun and Ingrid Archer about 10 years B2B, followed by our keynote speaker from the US, and bestselling author Tiffani Bova from Salesforce.

You can learn more on any topic that is relevant for today’s B2B marketer: data, sales enablement, customer experience, marketing automation, data driven marketing, and more. You will meet game changers and find out how other marketers tackle their challenges.

After lunch you will meet our teams competing for the Young Talent B2B Marketing Award 2019, yes, you can vote for the best pitch! and you will enjoy more case studies and workshops.

We close the day with some great entertrainment of TEDx speaker and one of the most soughtafter and popular guest speakers on teambuilding and resilience, Richard de Hoop. And finally, before we turn to networking drinks, we will announce the winner of the Young Talent B2B Marketing Award.

Zalen
Inn Spiratie
Inn Vorm
Inn Zicht
Uit Zicht
Foyer
09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30
Inn Spiratie
08:30
08:30Networking breakfast
09:45
09:45Host of the DayMichael Diederich
10:00
10:00The story: 10 years of game changing in B2BspotONvisionIngrid Archer
10:25
10:25Growth IQ in B2B Marketing and SalesAuthor of Growth IQTiffani Bova
11:05
11:05Coffee break
12:15
12:15The Business Case for successful datadriven online- marketing in B2BLeadscopeFrans Appels
12:45
12:45Lunch
13:45
13:45Energizer byMichael Diederich
14:00
14:00Young Talent B2B Marketing Award
14:20
14:20Session by our partner
14:50
14:50Coffee break
16:10
16:10From classical to jamming; playing the change!Entrepreneur & SpeakerRichard de Hoop
16:55
16:55Young Talent B2B Marketing Award
17:10
17:10Networking drinks
Inn Vorm
11:05
11:05Coffee break
12:15
12:15Looking back at data driven marketing
12:45
12:45Lunch
14:20
14:20Session by our partner
14:50
14:50Coffee break
15:20
15:20The customer owns the customerAmsterdam Airport SchipholBerend-Jan Rietveld
17:10
17:10Networking drinks
Inn Zicht
11:05
11:05Coffee break
12:15
12:15Ins and outs of the sales and marketing machine
12:45
12:45Lunch
14:20
14:20Session by our partner
14:50
14:50Coffee break
15:20
15:20Best practices of a successful B2B opt-in strategyspotONvision Mariëlle Meijwes-Spil
17:10
17:10Networking drinks
Uit Zicht
11:05
11:05Coffee break
12:45
12:45Lunch
14:50
14:50Coffee break
15:20
15:20Marketing automation as the accelerator for a successful lead generation strategy.Sr. CRM Marketeer at de Persgroep Kayleigh Groenendijk
17:10
17:10Networking drinks
Foyer
11:35
11:351-1 Coaching1-1 B2B coachLinda Goeman
15:20
15:201-1 Coaching1-1 B2B coachMaïa Hemkes