B2B Marketing Forum

Marketing automation as the accelerator for a successful lead generation strategy.

15:20 45 minutes workshop Zaal 4
Kayleigh Groenendijk Sr. CRM Marketeer at de Persgroep Coen van Delft spotONvision

The implementation of Pardot as Marketing Automation tooling opens up a new spectrum of opportunities for marketing and sales. Do you want to hear Persgroep’s success story of how technology-enabled marketeers to can become more effective? Do you want to be inspired about the opportunities for Automated Marketing campaigns? And do you want to learn from Persgroep’s experience how to align marketing and sales in successfully converting leads to deals? Join us in this informative and hands-on workshop and find out what you can do to accelerate your own Marketing Automation strategy!

Kayleigh Groenendijk

Kayleigh Groenendijk

Sr. CRM Marketeer at de Persgroep

Kayleigh is Sr. CRM marketeer at Persgroep Employment Solutions (dPES: Intermediair & Nationale Vacaturebank) she is responsible for all lead generations, onboarding, engagement and retention campaigns within the B2B brands. Besides her passion for results and data-driven, she is always looking for opportunities to activate and retain customers and attract leads with the right content. Last year she was responsible for the implementation and strategy of Marketing Automation, as well as the integration of customer retention, and Lead Management in Salesforce.

Coen van Delft

Coen van Delft

spotONvision

Coen is an experienced sales and marketing manager at spotONvision. During his career he helped companies in the energy, financial and business services industry change their strategic course. Always with a focus on adding value for customers and in such a way and pace that it is executable.

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