Masterclass Account-based marketing
Account-based marketing brings focus and efficiency in targeting the accounts you want to reach with your marketing activities. It is a B2B engaging strategy in which a defined set of companies is targeted with tailor-made campaigns and messaging.
In this masterclass you will learn more about the basic principles of ABM and how you can increase engagement and profitability of your target accounts. An inspiring session with a lot of hands-on and practical examples.