B2B Marketing Forum

The Business Case for successful datadriven online- marketing in B2B

14:20 30 minutes presentation Zaal 3
Frans Appels LeadscopeDyon Metselaar Leadscope

From the first touchpoint to generating and converting the lead? How to set up a good Business Case for online marketing and optimize your channels based on data. Frans and Dyon take you into the world of the datadriven online buyer journey in B2B and show you how to successfully experiment in online marketing channels such as LinkedIn, search and display.

Frans Appels

Frans Appels

Leadscope

Frans Appels is Founder and Director of the digital marketing agency Netprofiler. Netprofiler, ClickValue and Leadscope form the LevelUp Group since 2017. With 95 consultants they support over 200 companies in B2B and B2C with measuring and improving online performance. Frans is an experienced speaker in the area of online marketing, web analytics and conversion optimalisation.

Dyon Metselaar

Dyon Metselaar

Leadscope

Dyon Metselaar is an experienced online marketing consultant specialized in B2B and lead generation. Within Netprofiler set up online strategies for B2B brands. Dyon is a strategic player and understands the challenges of B2B organizations. With his management background, and several companies he has established, he works at a strategic level and knows the challenges of a B2B organization like no other.

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