The customer owns the customer
We have arrived in ‘the age of the customer’, with CX becoming more and more important as a key differentiator. The empowered customer, fed by a wealth of information, hyper-connected and increasingly demanding through ongoing technological innovations. What does this mean for your company strategy, and how does this affect your relationship with your resellers? Amsterdam Airport Schiphol tries to find answers to these challenges by taking a holistic view.