B2B Marketing Forum

The story: 10 years of game changing in B2B

10:00 25 minutes presentation Zaal 1
Ingrid Archer spotONvisionShimon Ben Ayoun spotONvision

Ingrid and Shimon will kick off the festival by taking you on a journey along all the highlights of the past ten years and the impact of changes in the future. Looking back with former key notes on customer experience, sales enablement, permission marketing, data & analytics and technology. Goal is to bring marketing and sales professionals together, inspire them and exploit all the learnings within the b2b game.

Ingrid Archer

Ingrid Archer

spotONvision

Ingrid Archer is co-founder and Clients Director of spotONvision and the B2B Marketing Forum. She initiated marketing campaigns in various sectors and is one of the experts in the field of content marketing, buyer personas and lead nurturing in B2B. Ingrid is a marketing and communications professional ‘pur sang’ with more than 20 years of experience in B2B marketing and communication.
Shimon Ben Ayoun

Shimon Ben Ayoun

spotONvision

Shimon Ben Ayoun is co-founder and Managing Director of spotONvision and the B2B Marketing Forum. He helps marketers in the transformation of marketing as ‘cost center’ to ‘revenue generator’. He is constantly looking for innovations in B2B and technology to increase the success of marketers. One of these innovations is Enspark.io, a sales engagement platform that was launched in 2017.

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