B2B Marketing Forum

Kayleigh Groenendijk

Sr. CRM Marketeer at de Persgroep

Kayleigh is Sr. CRM marketeer at Persgroep Employment Solutions (dPES: Intermediair & Nationale Vacaturebank) she is responsible for all lead generations, onboarding, engagement and retention campaigns within the B2B brands. Besides her passion for results and data-driven, she is always looking for opportunities to activate and retain customers and attract leads with the right content. Last year she was responsible for the implementation and strategy of Marketing Automation, as well as the integration of customer retention, and Lead Management in Salesforce.