Digital Marketing

Delivering Authentic B2B Experiences In An Era Of Limitless Data

Molly Williams Siemens Advanta

What makes a great B2B Customer Experience? It’s not just about keeping up with competitors and audiences. If you are in B2B digital marketing, or want to learn from it, authenticity is the new table stakes for our post-pandemic era. Learn from Molly Williams, Head of Customer Experience & Sales Enablement at Siemens Advanta, how to steer and optimize an authentic customer experience across the complex B2B eco-system. This special fireside chat will be packed with real-world experience, Fortune 500 level wisdom, and practical advice from one of Emerce’s most valued keynote speakers.

Molly Williams

Molly Williams

Siemens Advanta

With over two decades of working with Fortune 500 brands to create and deliver human-centered digital experiences across the customer journey, Molly Williams from Siemens Advanta offers her unique perspective on why customer experience matters in complex B2B selling environments. Molly will share how to create and measure impactful experiences that live up to their expectations, boost and enable sales and strengthen relationships in digital business transactions.