Digital Marketing

Rethinking tracking – tackling 3rd party cookie loss and beyond

Steen Rasmussen IIH Nordic

The marketing tracking and analytics universe is being transformed. 25 years of digital tracking practise is being confronted by a new generation of ethics and privacy and the current standards will not long work. 

So how do you tackle this and how do you secure a minimal negative impact on your marketing understanding of marketing attribution and spend. In this session Steen will explore the implications, the challenges and the opportunities of redefining and future proofing your data setup to give you a clear path forward.

Steen Rasmussen

Steen Rasmussen

IIH Nordic

Steen Rasmussen is an international recognized speaker and one of the leading authority on the commercial use of digital analytics and data. His work as a data driven digital marketing evangelist has earned him 4 nominations as the World’s Best Analytics Practitioner͟ by the Digital Analytics Association.

He is also the co-founder of one of Scandinavia’s largest independent analytics and online marketing bureaus, IIH Nordic, and is also responsible for driving Web Analytics Wednesday the largest analytics event community in Denmark.