The future of beauty is BEAUTY-TECH, on disruption and innovation in the beauty sector
Why a beauty-tech topic? FOREO is a beauty-tech champion and innovator. As a pioneer and a visionary, built on Swedish innovation-powered DNA, the brand has, not only to drive an entire beauty category on its own, but also give direction for its future development.
Maja will tell us the story of FOREO and of their success, where digital marketing played an instrumental role. Being a disruptive innovator also means that the usual business models and communication strategies don’t work. FOREO communication model is 100% digital and content based. The strategy includes creating more than 65k content pieces in a year with the support of influencers, celebrities and key opinion leaders and placing that content on different digital channels. That has brought FOREO to more than 20 mil users, 225 awards, 1 FOREO device being sold every 10 seconds in 2020 and 30% increase in online sales at the beginning of the global pandemic crisis.
FOREO still holds the startup freedoms close to heart. It’s no ordinary beauty company, but a visionary company in the space where beauty, innovation, and tech worlds meet. Join us for the presentation and discover how the new disruptive digital models can change the game.