Digital Marketing

The future of beauty is BEAUTY-TECH, on disruption and innovation in the beauty sector

minutes
Maja Culig Foreo

Why a beauty-tech topic? FOREO is a beauty-tech champion and innovator. As a pioneer and a visionary, built on Swedish innovation-powered DNA, the brand has, not only to drive an entire beauty category on its own, but also give direction for its future development. 

Maja will tell us the story of FOREO and of their success, where digital marketing played an instrumental role. Being a disruptive innovator also means that the usual business models and communication strategies don’t work. FOREO communication model is 100% digital and content based. The strategy includes creating more than 65k content pieces in a year with the support of influencers, celebrities and key opinion leaders and placing that content on different digital channels. That has brought FOREO to more than 20 mil users, 225 awards, 1 FOREO device being sold every 10 seconds in 2020 and 30% increase in online sales at the beginning of the global pandemic crisis.

FOREO still holds the startup freedoms close to heart. It’s no ordinary beauty company, but a visionary company in the space where beauty, innovation, and tech worlds meet. Join us for the presentation and discover how the new disruptive digital models can change the game.

Maja Culig

Maja Culig

Foreo

Maja is a senior marketing professional with over 18 years of experience and a proven track record of successful and awarded projects. A result oriented leader with high energy and hands-on approach. She loves managing multiple projects concurrently and has a long experience in strategic planning and execution, with an obvious passion for digital and branding. After receiving several awards in the bank and telecom world with the companies she was directing, Maja chose for a new sector to lead and became Global Marketing Director at Foreo, the leading beauty tech Swedish brand. She is responsible for development and implementation of the marketing- and the brand strategy, ensuring the consistency of the brand image on all international markets.