Marketing

Motiveer je organisatie om CRO te adopteren

minutes presentation
Ruben de Boer Online Dialogue

We hear a lot about CRO maturity at conferences and read a lot about it in blogs. We know that ~75% of releases have no impact at all or even hurt conversions. And with all this knowledge, we still have a hard time to actually grow in CRO maturity.

In his presentation, Ruben will show a behavioral model based on scientific research, with practical examples on how to motivate your organization to adopt CRO.

Ruben de Boer

Ruben de Boer

Online Dialogue

Motivated by organizational change and CRO maturity, Ruben has been working with data and optimization for over 10 years.

As Conversion Manager at Online Dialogue, Ruben is responsible for leading optimization projects for several big organizations. Projects include improving CRO strategy, culture and process.

With his passion to help others and organizations, Ruben has trained thousands of people to get started and excel in CRO.