Conversion

Book now! Copy that converts

12:15 30 minutes presentation ENG Grote Zaal
Jade Goldsmith Booking.comFrancesca Catanuso Booking.com

How can you turn people into paying customers with words alone? At Booking.com, every word you see is
backed by data, not opinions. We test and retest and test again.Data driven copy and iterative writing gives us tremendous insight into copy that flops and copy that converts. There’s learning in both! We’ll show examples of how even the smallest copy change can convert.

Jade Goldsmith

Jade Goldsmith

Booking.com

Jade Goldsmith, UX Copywriter before settling for the data-driven copy world, Jade Goldsmith studied
Behavioral Neuroscience and Spanish in Boston. After a few years doing clinical research and a year- long stint in Murcia, Spain, her wanderings landed her in a startup in Amsterdam. Today, she is a UX Copywriter at Booking.com – combining her data- driven background with her passion for travel.

Francesca Catanuso

Francesca Catanuso

Booking.com

Francesca Catanuso, Senior UX Copywriter Francesca Catanuso hales from Washington, DC and is a copywriter
and content strategist based in Amsterdam. She carefully crafts words based on data, transforming user research into a compelling customer experiences at Booking.com. Outside work, she loves markets and drinks a lot of chai.

Gelijktijdige sessies