The Return on Optimization and the Cost of Inaction

09:30 30 minutes Grote Zaal
Steen Rasmussen IIH Nordic A/S

Never before in the history of digital have recommendations documented with hard data have been ignored to the extend it happens today by the management teams who need them more than ever. We dive into the minds of the decision makers to determine who, what and how to challenge the current agenda to put optimization on the main agenda and truly create a culture of experimentation

Steen Rasmussen

Steen Rasmussen

IIH Nordic A/S

Steen Rasmussen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. With more than 15 years of practical experience in online optimization of websites, Conversion rate optimization, usability and web analytics he has specialized in online measurement, method development, ease of use and commercialization. Steen’s references range from strong Nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft. Steen has been nominated as “Practitioner of the Year” and as one of the world’s leading analysts by the Digital Analytics Association for the last three years.

As an international speaker, Steen has shared this thoughts and insights, regarding how to organize and ensure a positive return on social media through analytics at major events in places like Silicon Valley, New York, Budapest and Barcelona. Steen is also Digital Strategist & Senior Partner at IIH Nordic, a leading Scandinavian agency which he co-founded more than a decade ago. IIH Nordic has over 50 employees, and internationally renowned clients across EMEA and has been nominated The Global Analytics Agency of the year. IHH Nordic’s clients include companies and brands such as Ikea, L’Oréal, Rockwool and ARLA.

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