Manuel da Costa

Effective Experiments

Manuel da Costa ZW Square

09:40 presentation 40min Grote zaal

The Three Pillars of running a successful optimization programme in your company

Manuel will explain how the right foundations helps your organisation become more successful running an optimization programme. Manuel will go through the CRO process and the importance of the three pillars: People, Process and Priority. He will share storing learnings: what went right and what should be done differently?

Over Manuel da Costa

Currently, Manuel heads up the product development and growth at Effective Experiments, a SaaS platform that helps Conversion Optimization teams manage their workflow – from ideas to experiments, collaboration to insights on a single end to end platform.

He loves building communities around a shared interest or topic. Currently, Conversion World is the largest online CRO community with a dedicated Slack group and a yearly one of its kind virtual conference.

Manuel is also passionate about improving the culture of optimization and consults mid-to-large companies on this.