Making big bets on possible futures

15:30 40 minutes presentation Grote zaal
David Womack Cognizant

How do you design something to be viewed on a device that doesn’t exist yet? How do you ensure customers will want what you design in 10 years? We’ll discuss strategies for making bets on the future: How to seperate signals from noise, calculate probabilities, and prepare to shift quickly when you get it wrong.

David Womack

David Womack


Before coming to Cognizant, David was Executive Creative Director of Mobile and IoT at R/GA in New York, which was named “global mobile agency of the year”. He was an advisor and mentor for the Techstars Accelerator program. David is a founding faculty member of the Interaction Design program at SVA in New York. He is co-author of the book “Becoming a Digital Designer”(Wiley) as well as “A Field Guide to Emerging Design” (Adobe).

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