How to bypass million dollar marketing budgets by effectively using influencers
Ten years ago it would have been crazy to think Instagram would be the way to consumer’s hearts. Today, influencer marketing is an industry only expected to grow, predicted to claim a $2.4 billion market share by 2019. Influencers really do create valuable impact for brands. But how do you build an influencer strategy that drives sky-high ROI? Emilie Tabor, founder of influencer marketing agency IMA, will dive into navigating cost, influencer selection, measurement and more to maximise your influencer efforts.