Keynote: Optimizing the customer journey of the Chinese traveler: the case of the Schiphol WeChat Pay Smart Flagship Airport
In this duo presentation Jeff Hu, Regional Director WeChat Pay Europe, will first introduce WeChat and present the WeChat Pay platform and its full ecosystem. He will show how European destinations are leveraging the intelligent marketing capabilities of WeChat Pay to attract more travelers to their location. Then Valerie Soh from Amsterdam Airport Schiphol’s Consumer Marketing team will continue by introducing the recently launched Schiphol WeChat Pay Smart Flagship Airport case. She will show the audience how Schiphol and WeChat Pay are collaborating in optimizing the customers journey of the Chinese traveler.