B2B Digital

Bugaboo self-service portal for retailers, balance between human and digital interactions

10:40 30 minutes presentation Zaal 2
Kees de Koning EmakinaAmelie Klaus Emakina

What are the 5 main challenges of Bugaboo project? One is to ensure that the sales strategy is rolled out in the same time as the digital transformation.

Let us walk you through the B2B portal journey and the business values delivered to Bugaboo
The end goal is to deliver a self service portal for the retailers where they:
Buy all Bugaboo products,
Can learn all about the brand,
Can find all information around their Bugaboo business.

Curious about the entire case? We look forward to seeing you May 12!

Kees de Koning

Kees de Koning

Emakina

Kees is a technology leader with a thorough experience in application development, e-commerce with a primary focus on B2B. For more than 20 years, he has been supporting international brands in their e-business development and digital transformation, both at a business level as well as in solution architecture.

Amelie Klaus

Amelie Klaus

Emakina

Amélie is an experienced delivery manager who likes to lead (project) teams into success. She worked for multinational companies, in consulting and in the digital agency side. Raising risks, looking for solutions, and ensuring a continuous improvement of the way of working are key drivers for her.

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