B2B Digital

Digital transformation in a traditional B2B industry

30 minutes presentation
Niek Minderhoud Maersk

6 years ago, I joined Maersk, the market leader in the shipping industry. At the time, customers booked their containers via phone or email. 

A lot has changed, and Maersk has transformed into a digital logistics provider. That didn’t happen overnight, and the transformation is still ongoing. It’s been a journey few years. I am happy to take you through our journey and share my experiences and insights.

Niek Minderhoud

Niek Minderhoud


I’m a marketing professional with around 10 years’ experience in B2B Marketing at Grontmij and Maersk. At Maersk, I’ve held various roles in Europe where I was responsible for marketing strategies, e-commerce and marketing activation. 

I’m an optimist with a can-do mentality who believes that with the right attitude and mindset – together – anything can be done.