Conversion & Analytics

Data-Driven Customer Experience Optimization at Vattenfall

15:45 30 minutes Studio
John Tran VattenfallJohn-Paul de Rooij Vattenfall

In 2021, as a small group of enthusiasts, we started advocating the value of data and experimentation. This quickly evolved into a sizable project supported throughout the organization. Today, multiple directors and managers are on board, and more than 60 people from different teams are helping us grow CXO.

Join us to learn more about our journey, and discover how we are building a data-driven and user experience focused culture.

John Tran

John Tran

Vattenfall

John is passionate about (digital) analytics, technology, and consumer behavior. In his day-to-day life, he enables people and organizations to make better decisions using data.

At present, he is the Digital Analytics & CXO Lead at Vattenfall (an Experimentation Culture Awards 2022 Organization-Wide Finalist).

John-Paul de Rooij

John-Paul de Rooij

Vattenfall

John-Paul wordt enthousiast van het werken met grote hoeveelheden gegevens en het combineren ervan tot waardevolle inzichten. Hij krijgt energie van het uitdagen en begeleiden van collega’s. Zo worden ook anderen gestimuleerd om data- en klantgedreven te werken.

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