Unlocking Digital Growth: how Heineken embraces a culture of experimentation
Designing customer-centric growth organizations and products has become increasingly difficult in today’s digital world.
Digital scaling through experimentation is complex as it touches the overall business ecosystem: process, organizational structure, technical backbone, and capability building within teams.
That is why Adriana will share her expertise on product optimization and scaling digital growth within Heineken Globally and Locally.
Get ready for a sneak peek on how Heineken embraces a culture of experimentation by putting customers at the forefront of decision making.