Conversion & Analytics

Adriana Ivascu


With more than a decade of experience in digital growth Adriana has helped organizations of all sizes unlock their potential. 

She has a background in marketing, growth hacking and digital transformation, and worked with Fortune 500 companies, start-ups and scale-ups.

She is part of the Global Customer Experience team at Heineken, shaping and running the Glocal research & experimentation program with the goal of creating best experiences for customers, and of innovating.