Conversion

From 1 CRO team to the whole company embracing CRO

09:30 30 minutes Grote Zaal
Ton Wesseling How to drive growth?

Conversion Rate Optimization and Digital Experiments, mostly A/B-testing, have been the holy grail for data-driven marketers in the last 10 years. Finally, we are really able to understand what makes a difference and what doesn’t.

This field of work has grown a small MacGyver practise to a dedicated A-team. A multi-disciplinary team that tries to grow the company by running as many digital experiments as possible. A maturity step most of us have been hoping for in the past few years, and it’s happening! But in the way it’s mostly evolving…. it won’t survive. It will not lead to the whole company embracing CRO.

Ton Wesseling

Ton Wesseling

How to drive growth?

Ton is known for being the founding father of Online Dialogue – thought leaders in evidence based growth. He has more than 20 years of experience in online optimization and is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and A/B-testing.

Ton hosts the A/B-testing mastery course on the CXL institute, owns the ABtestguide.com platform en is also the founder of The Conference formerly known as Conversion Hotel.