Conversion

Help! My Mobile Conversion Rate Sucks

12:15 30 minutes presentation Grote Zaal
Craig Sullivan Optimise Or Die

Craig & his friend Abi have been building, testing and optimising mobile websites since they met in 2004.  One of the services they offer is device testing – using real customer devices and browsers, they get to soak test hundreds of websites across tens of thousands of pages, recording every issue.  What did they find? What are the most common problems? Most of all, what stuff really harmed conversion and how can you avoid these pitfalls?

With a range of practical techniques, downloads, templates, checklists and excel sheets, Craig will share how to break down and solve the highest priority mobile conversion issues inside your product.

Craig Sullivan

Craig Sullivan

Optimise Or Die

Craig has been blending UX, Analytics, AB Testing and Customer Research  for over 12 years, optimising  growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos and Red Bull.  He has trained hundreds of people to use ridiculously simple optimisation techniques, worked with over 400 clients, and helped them all to unlock missing  value and growth inside their products or businesses.  Using a mixture of Design Thinking, Lean, Agile, Analytics, User Research, AB Testing and cultural change, he’s driven over £4Bn in incremental revenue for his clients.

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