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One neat trick to run better experiments: the sample ratio mismatch check

minutes presentation
Lukas Vermeer Booking.com

There are many pitfalls to avoid when running online experiments. In this presentation, Lukas will teach you one neat  trick to run better experiments: the sample ratio mismatch check. Using this technique, you will make fewer mistakes, and make better decisions, while running experiments.

Lukas Vermeer

Lukas Vermeer

Booking.com

Lukas is Director of Experimentation at Booking.com. His work enables thousands of people to run experiments to make Booking.com better. He explains science using historical narratives, and teaches statistics through storytelling.