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Craig Sullivan

Optimise Or Die

Craig has been blending UX, Analytics, AB Testing and Customer Research  for over 12 years, optimising  growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos and Red Bull.  He has trained hundreds of people to use ridiculously simple optimisation techniques, worked with over 400 clients, and helped them all to unlock missing  value and growth inside their products or businesses.  Using a mixture of Design Thinking, Lean, Agile, Analytics, User Research, AB Testing and cultural change, he’s driven over £4Bn in incremental revenue for his clients.