Workshop: Global design systems: establish a dynamic design system in a cross-cultural context
Global brands need to be consistent (one global brand experience) and need to reflect local needs and wishes in order to be relevant and personal. In this workshop the cultural dimension theory of psychologist Hofstede is introduced to understand cultural differences. Style elements such as icons, composition, colours and imagery can have different meanings in different cultures. Moreover, the concept of taste can vary per culture. What are the differences between cultures and how can we incorporate the culture of the user in UX/UI design?
Access limited to 30 attendees, no pre-registration possible.