Design thinking at KPN, experiences of the inhouse design team
Iñigo works at the KPN’s customer experience design team. In his presentation he will share his experiences as an inhouse team striving to make KPN a more human centered organization. From loose customer journey mapping workshops to involving clients in every project. He will show you both sides of the story: success stories but also their struggle for professionalization and impact. Iñigo will share a couple of valuable examples with their learnings from an inhouse design team perspective.