Designing simple experiences in a complex world
Today you can’t find a talk that doesn’t start telling you what impact technology has on people’s lives and business. Technology is offering a lot of possibilities. But also a lot of friction. While we are making cars autonomous, get rid of cancer through AI and put people on Mars. We’re also figuring out how to file our taxes, try to make sense of another self-checkout lane, and struggle to set up a conference call.
In this talk Daniel will explore this ”innovation gap”. Why are we failing to make technology work for the people using it? How can we focus on the right things? Make less, but better. Take a step back and fix what we have. Through practical examples he’ll look at how design simple experiences for a complex world.