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IBM Plex: type beyond branding

14:35 30 minutes presentation Grote zaal
Paul van der Laan Bold Monday

In the summer of 2016 Bold Monday was invited to create IBM’s very first custom typeface family. Replacing Helvetica, Bodoni and Janson, the new design had to work seamlessly within IBM’s existing identity created by Paul Rand decades ago. This presentation is a comprehensive overview of how the IBM Plex typeface family started and is still being developed. From typewriters to computer code to variable fonts.

Paul van der Laan

Paul van der Laan

Bold Monday

Paul van der Laan is founding partner of Bold Monday, a Dutch type foundry established in 2008 in The Hague. He has been involved in custom typeface designs for high-profile, international clients (Audi AG, General Electric, IBM, Rijksmuseum Amsterdam, WDR) as well as overseeing a library of state-of-the-art retail fonts. Always happy to share his knowledge, he has a teaching position at theType & Media masters course at KABK The Hague.

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