How to launch & scale your digital business (easy) from home
It has never been easier to become an entrepreneur. All you need is wifi and grit.
With The Cloakroom we went from apartment to €1m seed round in 8 months. With LABFRESH we shot a Kickstarter video in our apartment and hit €2m revenue before we took any real investments.
When starting businesses I use a formula revolving around empirical market research, rapid experimentation, unique product features, and personalised communication to gain fast traction without a big funding need.