eDay Next Gen

Kasper Brandi Petersen

LABFRESH

Kasper has been an ecommerce fanatic since founding The Cloakroom in 2013, which raised €3m and grew into the biggest online shopping service for men in Denmark and The Netherlands. 

In 2017 Kasper created a stain & odour repellent shirt fabric together with his fiancee. Via crowdfunding and aggressive online marketing LABFRESH has sold 40,000+ shirts and t-shirts in 98 countries.