eDay Next Gen

Viveca Chan


Viveca Chan is the founder of WE Marketing Group, the leading independent marketing services group with over 250 staff across 5 offices in China. WE offers full marketing services from corporate and brand strategy, creative, social and digital, media planning and buying, e-commerce to data driven new retail solutions. Clients serviced by WE include Mercedes Benz, Lufthansa, Visit California, Cisco, Estee Lauder, ICBC, Hong Kong Telecom, amongst many others.

Before starting WE, Viveca was Chairman & CEO of Grey Global Group China/Hong Kong and the chief architect in building Grey’s China/HK business and all its integrated capabilities since Grey’s inception in the region.