Emerce Next

A.I. Think Before You Ink

12:40 30 minutes presentation ENG Stage 1
Tobin Nageotte 72andSunnyAlice Stewart 72andSunny

Influenced by social platforms like Instagram, the tattoo journey is becoming increasingly generic. What if AI/ML could augment the tattoo process by extending meaning, connection, and discovery? Tobin and Alice from Amsterdam creative agency, 72andSunny, share their experience training a Tattoo Idea Generator, covering why teams need space for innovative exploration, introducing new technology in a creative organization, and why AI/ML is an important tool that will extend their work.

Tobin Nageotte

Tobin Nageotte

72andSunny

Tobin is the Technology Director at 72andSunny Amsterdam. Across campaigns for Google, adidas, Uber, eBay, Klarna, and the launch of IKEA’s AR app Place, Tobin works to combine technology, storytelling, and brands. Prior to 72andsunny, Tobin directed and produced game cinematics at Sony PlayStation. A transplant from San Diego, his favourite workday procrastination is checking Portugal surf cams.

Alice Stewart

Alice Stewart

72andSunny

Alice Stewart is a creative technologist and designer based between Amsterdam and London. As an educator she has established Hackspace workshops at institutions such as Kingston University and the Royal College of Art in London. Her clients and collaborators include Nike UK, Snapchat, 72andSunny Amsterdam and Melissa shoes, and her work has been featured in such publications as The Guardian, It’s Nice That and Complex Magazine.

Gelijktijdige sessies