Enhancing or Manipulating? Tech, Gamification & Ethics
In this talk, we’ll explore what makes games powerful experience that immerse people in the stories they tell, and what we can take from this to apply into more business-minded – not entertainment alone – contexts. We’ll touch upon why it’s so important when you’re designing a product or service to consider the story you want to tell and how the manner in which user/customer interacts with your story matters. Good design, and understanding human behavior not just about designing function alone, nor is it just about attempting to disguise mundane tasks as “fun”. It’s about understanding your role as a guide, not an enforcer, and accepting the ethical responsibility that comes with using technology that allows you to reach your audience in more intimate and leading ways than before.