Emerce Next

Etergo, and how we became known as “The Dutch Tesla on Two Wheels”

14:40 30 minutes Stage 6
Bart Jacobsz Rosier Etergo

The journey of the brand right from the conception of the idea itself to the company growing in size (number of employees), raising high volume investments (breaking records in NL) and getting the product to production.

Bart Jacobsz Rosier

Bart Jacobsz Rosier


Bart Jacobsz Rosier is CEO and co-founder of Etergo, formerly Bolt Mobility. He is an entrepreneur with over ten years of experience and multiple entrepreneurial awards. One of Bart’s life goals has been to accelerate the transition to sustainable energy and transport. He studied mechanical engineering at the Eindhoven University of Technology, where he founded multiple companies and was active in the Honors Program. He pursued his master’s degree at the University of Amsterdam, during which he built websites for many larger companies such as ING and Arcadis (ao), and where he also began his third company, Dwillo. An award winning platform, he eventually donated it to a university, as Bart found the market dynamics of his company did not allow him to grow it fast enough to truly scale the business.

With his learnings, he joined Marijn Flipse as co-founder, where he was able to pursue the goal of building a highly scalable product-based business in the renewable energy sector. Bart is CEO and product architect at Etergo, deeply involved with strategy and development of new products people can fall in love with.

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