Emerce Next

How to use data, tech and creativity to create personalised advertising?

10:40 30 minutes workshop Stage 3
Jan Jelle de Boer MediaMonks

To make sure the third season of Netflix hit Narcos would stay the top show to stream, Netflix teamed up with global creative production company MediaMonks. Their team of Monks crafted a clever online campaign, resulting in a staggering 1,4 million YouTube pre-roll personalizations across countries. Realtime rendering and automated personalization made for an extra smooth experience, but how did MediaMonks’ criminally creative masterminds make it all happen?

Jan Jelle de Boer

Jan Jelle de Boer


Former creative and Hyper Island alumnus, Jan Jelle de Boer is the connecting factor between clients and MediaMonks’ capabilities. As a creative strategist, it’s his job to be the partner you never know you needed — crafting custom solutions for any client, from shiny platforms to savvy campaigns and immersive experiences.

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