Human-centric guidance to respond to corona. Text: Which human needs and behavior will change? And which not? How should our brand(s) respond to the corona crisis? At TrendsActive we’ve have assessed the impact of corona on the changing needs and behavior of people. During the presentation we will give a sneak preview on the outcome and tell you how we turn these insights into actionable strategies to ensure future relevance.
TrendsActive
Aljan de Boer is Head of Inspiration at TrendsActive. He also acts as a board member of the Dutch Platform of Innovative Marketing. Aljan has been widely recognised as an inspiring professional speaker on the critical trends that will shape society, companies and customer experiences in the decades to come.
TrendsActive
Kees is de oprichter van TrendsActive en een pionier in de trend & consultancy wereld. Als hybride denker verbindt hij wetenschap en creativiteit aan strategie. Hij vertaalt sociaal-culturele trends naar strategieën voor merken. In die hoedanigheid is hij een vertrouwd adviseur van de meest toonaangevende merken in binnen- en buitenland.