Fashion

Parfumado, becoming the spotify of the fragrance industry

30 minutes presentation
Martijn van Rooy ParfumadoJelle Stienstra PTTRNS.ai

Like with music and fashion, it is very personal and difficult for customers to find the perfume that truly matches their identity, taste and style. Parfumado will share how they, as a startup in the fragrance industry, use artificial intelligence and customer engagement to better understand their customers and recommend them the right perfumes. Through practical steps, Parfumado shows how digital personalisation and deeply understanding customer desires benefits their business.

Martijn van Rooy

Martijn van Rooy

Parfumado

After graduating in Psychology and Business Administration, Martijn immediately moved into the fragrance industry as co-founder of the niche perfume brand YVRA 1958. It became clear to him that this industry is miles behind concerning the digital innovations found in other markets. This lead Martijn to founding Parfumado in october 2017. The Amsterdam-based startup is revolutionising the way customers explore and buy perfumes. With their €14,95 a month subscription model, they offer a wide variety of designer fragrances. Conveniently delivered at home.

Jelle Stienstra

Jelle Stienstra

PTTRNS.ai

As former digital strategy consultant coming from a background in industrial design and personalisation (PhD), Jelle has always been keen on taking a human-centric and data-driven approach when helping A-list brands with digital innovations. 

In his role as Digital Strategy Director, Jelle helps brands accelerate digital personalisation by co-designing the artificial intelligence and 3D visualization solutions PTTRNS has to offer.