The dynamic storefront: A framework to how brands can transform themselves for the new shopping experience
Brands should be where the attention is. New channels will keep coming and the interface between you and the customer will continue to change. Customers have instant access to your brand wherever they are, and they want to be able to buy your products at their convenience. While a magic template for the right mix of physical and digital may never exist for brands, Jons Janssens, CIO of Ace & Tate says the key lies in designing a consistent experience that can adapt across channels – even the ones we don’t know exist yet.
Janssens will present a simple framework to transform your shopping experience to whatever new channel might arise in the future. Long-term growth will come from not only rethinking your technology stack but also, how your organisation responds to changes ahead that it cannot predict. Transforming your business into a ‘fast fish’ will provide customers what they really want: the freedom to choose when, where and how to shop, enhanced by engaging creative experiences across all channels.