The fashion industry enters a new era of digital reality

30 minutes presentation
Micha Savelsbergh INDGBas Geluk Former Adidas

After years of experimentation and proprietary solutions built by in-house IT departments, the fashion industry is embarking on a revolutionary path. Digitizing complete portfolios of products, followed closely by the creation of a full variety of rich media and content. Consumer engagement, true personalization, accelerated time to market and reduction of wasteful production form just the first wave of highly needed improvements. Speed and change is in the DNA of the fashion industry. It is time to introduce them into commercial touchpoints.

Micha Savelsbergh

Micha Savelsbergh


Micha studied Mathematics and Computer Science in the early 1990s. At the time, the Internet was largely text-based and still mostly empty.

He is the Chief Marketing Officer at INDG with over 15 years of international experience in business development and marketing strategy. 

Micha enjoys working at the intersection of technology, computer generated imagery and digital marketing.

Bas Geluk

Bas Geluk

Former Adidas

Coming from a background in graphic design, Bas has continuously worked on implementing digital creation technologies and driving innovation. He has close to 15 years of experience in the sportswear industry, first with Nike then Adidas.

Bas is a big fan of coaching and self-development, while also being organized, getting stuff done and a little bit rebellious…

At INDG he is the new Head of the Fashion business group that (a) creates digital twins of whole product ranges for all fashion brands from footwear and apparel to luxury and formal wear; and based on that: (b) delivers consumer-facing and interactive visual content.

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