Bas Geluk

Former Adidas

Coming from a background in graphic design, Bas has continuously worked on implementing digital creation technologies and driving innovation. He has close to 15 years of experience in the sportswear industry, first with Nike then Adidas.

Bas is a big fan of coaching and self-development, while also being organized, getting stuff done and a little bit rebellious…

At INDG he is the new Head of the Fashion business group that (a) creates digital twins of whole product ranges for all fashion brands from footwear and apparel to luxury and formal wear; and based on that: (b) delivers consumer-facing and interactive visual content.