Martijn van Rooy


After graduating in Psychology and Business Administration, Martijn immediately moved into the fragrance industry as co-founder of the niche perfume brand YVRA 1958. It became clear to him that this industry is miles behind concerning the digital innovations found in other markets. This lead Martijn to founding Parfumado in october 2017. The Amsterdam-based startup is revolutionising the way customers explore and buy perfumes. With their €14,95 a month subscription model, they offer a wide variety of designer fragrances. Conveniently delivered at home.