Google Analytics User Conference

Cracking server-side tracking – a practical startup guide

11:20 30 minutes presentation Studio
Wout Smelt TraceDock

This session will give practical insights for everyone that wants to start with server-side tracking as a solution for ITP, ETP and ad-blockers. Wout is going to share his insights from last year while developing TraceDock and implementing server-side tracking in over 200 domains. 

A practical startup guide: do’s and don’ts in cracking server-side tracking.

Wout Smelt

Wout Smelt

TraceDock

Wout is co-founder of TraceDock – pushing the boundaries of digital analytics in the current browser war regarding ITP, ETP and ad-blockers – and has over 15 years of experience in online marketing, operating on the cutting edge of technology and e-commerce.

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