Google Analytics User Conference

How to create an engagement model with Google Analytics, Google Big Query and Python.

11:55 30 minutes presentation Workspace
Julian Beukers Schiphol Group

How do you create an engagement model to give users an engagement score and use this for better insights and remarketing audiences? With the combination of Google Analytics, Google Big Query and Python you will be able to do seriously interesting stuff. I like to show you which steps you need to take to get better insights of your visitors.

Julian Beukers

Julian Beukers

Schiphol Group

Julian Beukers, Digital Analist at Schiphol Group. I have a lot of passion for digital analytics. I am an eager person who always would like to learn new things and try to get insights with impact out of data.

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