Google Analytics User Conference

How to turn visitors into customers with Optimize & Google Marketing Platform

16:25 30 minutes Studio
Benedicte Conway Google

Hear how Optimize can be a key part of any customer acquisition strategy. Enabling users to use customization targeting to convert website visitors into customers. Key data sourced from Google Analytics, Google Marketing Platforms & Google Ads enables users to create customize journeys. Offering opportunities for business to have more informative & impactful conversations with potential customers. Learn how businesses can also take advantage of Optimize’s A/B and Multivariate testing to understand what user experience & customized journeys deliver the largest impacts With the end result driving higher business growth with more intelligent personalized experiences and more satisfied customers.

Benedicte Conway

Benedicte Conway

Google

Working within the ever changing landscape of data and information. Partnering with business to breakdown silos, use and learn from 1P data. Bring these learning to customer facing activities and activated it. Ensuring customer centricity for businesses and a better customer experience for consumers.

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