Google Analytics User Conference

Leveraging data as the next competitive advantage, in a fast changing world

15:05 30 minutes presentation Grote Zaal
Volkert Wilkens Google

Here the added value and possibilities of Google Analytics 360 will be shown. Subjects as full stack integrations, looking beyond device / O2O and advanced features will be discussed. While  taken into account the increasing importance of first party data and how Google Analytics 360 will develop the role it has within the Google Marketing platform.

Volkert Wilkens

Volkert Wilkens

Google

Volkert has been at Google for over 4 years, where he started as an Account Manager on the advertising side for Large Travel Clients in Dublin. 6 Months ago he relocated to Amsterdam and started as a Sales manager for Google Marketing Platform, specialising in GA360. Prior to Google, Volkert worked at Rocket internet, where he helped to introduce Hellofresh to the Dutch market. 

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