Google Analytics User Conference

Optimizing the Customer Journey with Google Analytics 360

16:25 30 minutes presentation IJzaal
Weiwei Liu-Schröder Google

Discover how Google Analytics 360 can be combined with the Google Marketing Platform, Google Ads and other data to build a holistic customer journey across channels. Follow a user purchasing a new car, connecting the different touch points along his path and understand how the set up, measurement and analysis work hand in hand to generate a unified view of this journey.

Weiwei Liu-Schröder

Weiwei Liu-Schröder

Google

Weiwei Liu-Schröder is a Google Analytics 360 solutions engineer at Google Netherlands. She has 9 years of experience working with Google Ads, Google Search Ads 360 and Display & Video 360, across Europe and Asia based out of Singapore, Germany, Benelux and the Nordics in the past 9 years. Currently living in Amsterdam, she now advises on the capabilities and usage of the Google Marketing Platform across Benelux.

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