Google Analytics User Conference

State of analytics, experimentation, and personalization with browsers’ privacy initiatives

09:35 40 minutes presentation Grote Zaal
Simo Ahava 8-bit-sheep

With initiatives like Intelligent Tracking Prevention (Safari/WebKit) and Enhanced Tracking Protection (Firefox/Mozilla), persisting things like analytics and experiment identifiers in the browser has become difficult to do reliably. Well, truthfully, it’s never been reliable to begin with, but now there’s a concentrated effort by browsers to make client-side state intentionally fragile.

Simo’s talk will cover these changes and inform you what actions to take (if any) to get your precious data quality back.

Simo Ahava

Simo Ahava

8-bit-sheep

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo is a partner and co-founder at 8-bit-sheep. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.