Attribution and omnichannel in Google Analytics
Would you like to focus on creating actionable insights from Google Analytics? Insights that can help you optimise your marketing mix? Michel will take you through some of the most exciting new features in Google Analytics, and bring real world examples of how Attribution Projects can help you solve marketing challenges. And even if you don’t have owned and operated stores, GA’s Store Visit reporting is an underused functionality that no-one should ignore. Learn how to activate and use Google Analytics for Marketing optimisation.