Google Analytics User Conference

Attribution and omnichannel in Google Analytics

10:20 30 minutes presentation Studio
Michel van Luijtelaar Up analytics

Would you like to focus on creating actionable insights from Google Analytics? Insights that can help you optimise your marketing mix? Michel will take you through some of the most exciting new features in Google Analytics, and bring real world examples of how Attribution Projects can help you solve marketing challenges. And even if you don’t have owned and operated stores, GA’s Store Visit reporting is an underused functionality that no-one should ignore. Learn how to activate and use Google Analytics for Marketing optimisation.

Michel van Luijtelaar

Michel van Luijtelaar

Up analytics

Michel worked at Google for thirteen years as a Measurement Specialist, supporting Google’s largest clients on measurement challenges. From London, he has done this role for both the Google Ads, Google Analytics and Google Marketing Platform side of business. The last years at Google Michel focused on Omnichannel challenges from Google’s Singapore office. Michel is passionate about Marketing Technology, Analytics, Omnichannel and Attribution, and always willing to share insights.

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